Listerine Advert Analysis

Listerine Advert Analysis

1. It promotes the Listerine product and it is a mouthwash substance.
2. it tells us that it reduces plaque.
3. The adverts show us women in a negative way, which means that it is targeted for women.
4. It is appealing to women as it is the need for aesthetic sensations, which means that if women were going to start using Listerine, they would be able to attract men.
5. it uses facts to persuade women to buy the product. The facts are used to persuade as most people would agree on something which has been  proven.
6. it showed us that people didn't represent women like men-no equality. They were treated lower than men.  7. I think that people did depicted  in this ad to represent typical people form the 1920s, because in those days many people were stereotypical to women and this what we would expect if were to live in the 1920s.

Positive and Negative Representation

 

This advert represents women in a negative way. The slogan"You mean a woman can open it?" suggests that anyperson could open the bottle. This tells us that in the 1950's, women were treated as weak and needy. This would be targeted for both male and espically female. This advert is targete differently to men as it wouldnt have this slogan for a advert targeted for male. Stereotypically speaking, women are not treated as men-equality.


This advert represents women in a positve way. this is because "rinso" is for the use of washing machine. This is a positive advert as women such as house wives would be usually do launadry. This would be targeted for women as they would be more concern with this than men. 

1920's Women Advert

Advertising Appeals

This is different to the other sprite because the other sprite uses the need for sex appeal, but this sprite advert uses to need for achieve. This is because the slogan"MAKE YOUR MOVE, "OBEY YOUR THIRST" indicates that you must drink. This would be targeted for young teenagers as the person in the advert is a teenager.

Fanta Analysis

Colour Scheme- Orange and red as the "FANTA" drink has the same colour scheme and the drink is orange,which blends in with the advert.

Slogan-"grab a tast of friday sales!"

Pack Shot- The fanta bottle

Terms and conditions- around the orange, as it doesn't want us to focus on it too much.

The connotations of the advert shows us that fanta should be drink-en as it shows us that the boy and girl "high fiving" . The appeal it uses is the need to dominate. 

Advertising Appeals

Advertising Appeals

Need for sex


This is a need for sex advert which tries to promote the product-sprite. The use the women is to attract the male audience. It is telling us that all men should drink sprite.The colour theme is green which blends with the sprite.